São Paulo – Los Angeles
Tatiana Cesso is a highly creative communications professional with expertise in content marketing, editorial strategy and storytelling for various industries, including entertainment, arts, travel, fashion and food.
She worked as an editor of the Culture section for InStyle Brazil, one of the world’s leading publications on celebrity style, and was responsible for over 30 magazine cover stories on entertainment and fashion.
Tatiana also has experience with cross-culture marketing strategies to increase brand awareness and build customer loyalty, both in Brazil and in the United States. Among the companies she has worked with are the sunglasses brand, Chilli Beans, and the women’s footwear retailer, Arezzo, both the largest in their category in South America.
Having lived in the U.S. since 2010, she is a frequent contributor to prestigious media outlets, such as Elle, Marie Claire and Veja, the largest news magazine in Brazil.
My goal with The Brazil Curator is to leverage awareness about the Brazilian culture in the United States, the two beloved countries I’ve called home. Brazil has always had a soft place in America’s heart, but language and cultural barriers have prevented companies and talents from getting their message across clearly and to the right audience. I work to overcome communication obstacles by using my connections and expertise as a journalist, media relations and marketing professional.
GABRIELA SIMIONATO KLEIN
São Paulo – Chicago
Gabriela Klein has built a career as a communication liaison between Brazil and United States businesses. After starting her career as a reporter for the Brazilian branch of technology publication CRN, she later offered her tech and business expertise to communication agencies in Brazil.
Based in the United States since 2006, she has dedicated her skills to helping global organizations and non-profits develop multicultural projects, social media campaigns and celebrity engagement. She has also been responsible for developing communication strategies for long-term campaigns with various Brazilian celebrities, including supermodel Isabeli Fontana and singer Ivete Sangalo, both of who became active ambassadors for polio eradication with the global NGO Rotary International.
My contribution to The Brazil Curator comes from my belief in the power of strategy guided by a truly multicultural view. It is important to know as many communications tools as possible, but sensing exactly how people, with entirely different backgrounds, prefer to do business is essential if you want to gather the best results on either side of the Equator.
Yasmim Castro is the talented eye behind Studio MiCastro, where she works shooting music videos, fashion editorials and creative art projects. She also has experience managing social media and developing projects with digital influencers.
Rio de Janeiro – Miami
Ananda DeMello moved from Rio to Miami with her family in her teenage years. In Miami she completed a Bachelor’s Degree in Communications with a concentration in Public Relations and a minor in Sociology from Florida International University, and is now working on a Masters thesis in Communication with a specialization in Arts Management from St. Thomas University.
Her professional experiences range from art dealing to non-profit creative management, having worked on various curatorial projects, artist management, and cultural production.
She is founder and director of Art Habit, a social business that focuses on expanding artists reach by facilitating their connections with corporations, patrons, galleries, events and alternative organizations.